Regional Director of Tourism and Communications

RECRUITMENT ANNOUNCEMENT 

 

The Cascade Highlands tourism initiative, also known as the Northwest North Carolina 

Southwest Virginia Regional Tourism Initiative (RTI), is accepting applications for the 

position of Regional Director of Tourism and Communications. This position 

performs administrative and managerial duties in planning, developing, and organizing 

the RTI’s tourism program and reports to the RTI Board of Directors. This person will 

coordinate promotional efforts between the sponsoring entities, points of tourism, and 

serve as the main contact for all travel inquiries, including, but not limited to individual 

travelers, tour operators, and travel publications. The ideal candidate for this position will 

have demonstrated expertise in providing support for strategic planning, marketing, and 

communication activities. Performance will be measured by the ability to generate 

additional visitors in the Cascade Highlands Region resulting in additional tourism 

related revenues. Additional duties include preparing the department’s budget 

recommendation, coordinating and monitoring the expenditure of funds, coordinating 

RTI meetings, preparing requests for and administering grants, fostering a membership 

base, and other duties as required. 

 

Qualifications: 

● Minimum of two years experience in the travel industry (preferably in 

visitors bureau or chamber of commerce environment.) 

 ● Bachelor’s degree preferred or a combination of education and experience. 

● Self starter with the ability to work well in a minimum supervised 

environment. 

 ● Ability to meet sales objectives. 

 ● Strong writing and presentation skills. 

 ● Excellent organizational skills. 

 ● Ability to multi-task and manage priorities. 

 ● Knowledge of the geographic area covered within the initiative. 

 ● Proficient in Microsoft Office applications and computer use in general. 

 

HIRING SALARY RANGE:   $45,000 - $55,000 

 

Information about the Northwest North Carolina Southwest Virginia Regional Tourism 

Initiative (RTI) can be easily accessed at www.ncvarti.org.  

 

Send Resumes to: Dr. Jim Harrell, Jr., 835 Claremont Drive, Elkin, NC, 28621 (phone 

336-835-3337).  A complete list of duties and physical requirements will be available for 

review.   

 

THE CASCADE HIGHLANDS IS A DRUG FREE WORKPLACE. 

THE CASCADE HIGHLANDS IS AN EEO EMPLOYER. 

 

      DATE POSTED:        June 23, 2008 

      CLOSING DEADLINE:   Until Filled  

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